Body shops Educate your customer firstcybergarage
Body shops Educate your customer first / write for success second
Educating customers is something Body shops can benefit from, but most shy away from it due to false assumptions such as – the belief that a more educated customer will be less loyal or ‘know too much’. It’s time to let go of these assumptions and truly empower your customers with knowledge and insights that help them understand your services and how it can be of value to them.
This research by Andreas Eisingerich & Simon Bel debunks the myth that educating customers makes them less loyal, in fact, the research revealed the opposite, educating customers comes with considerable advantages instead.
The first thing you need to understand is that customer education refers to the set of activities or processes that your shop puts in place to equip customers with the knowledge & skills needed to make the most out of its services.
A shop has immense benefits to reap from educating customers, if it fails to do so, the customers will find the information themselves anyway, but the business loses valuable points it could have scored with the customers, or worse – the customers switch to a competitor that empowers and teaches them how they can get the most out of the service at hand. Here are 3 benefits of educating your customers
In an era where companies use various marketing ploys to lure as many prospects into using their shop. Customers are more likely to trust those shops that make effort to enhance their knowledge about the nature of its services. Research has shown that educating customers strengthens their trust in an organization, and it can act as an important service differentiator between you and the shop down the street.
Besides building customer trust, educating customers will lead to a reduction in complaints as the customers become more adept at solving a good number of problems related to the service on their own. This eases pressure on support channels and enables support staff to handle other issues.
When support staff can pay more attention to other tasks, they become more productive. This is possible since fewer customers are calling or emailing them for assistance on basic issues.