Competing with the M.S.O:

Competing with the M.S.O:

Why You Need to Build Alliances
How to compete with the “M.S.O”? The answer is quite simple. Build alliances that give you a long-term strategic improvement. While it’s true that business is not for the faint-hearted, you don’t want to mess things up focusing on your competition. Sometimes businesses often overlook certain beneficial facts that are crucial to their growth. Many pundits and shop owners view competitors as ‘the enemy’. They feel you have to adopt a cutthroat mentality to overcome such competition. The truth is, those who think you need a ‘kill or be killed’ approach to excel in business couldn’t be more wrong.
Alliances help you in different ways to stay abreast or ahead of the competition. Marketing never needs to be a struggle. Here are important reasons why you need to build alliances.
Maximize Your Profits.
Research has shown us the obvious. Shop owners focused on maximizing profit, increase in sales and willingness to use technology prove to be more successful than others fixated on stomping out the competition. Focus on your need to growing your market share. Alliances are a win-win situation as a result of mutual interest and benefits.
More Revenue and Access to Resources
Imagine an alliance where you get to pool resources to make things work. The truth is, your collision center counterparts are a great source of revenue. You don’t have to come up with resources all alone. Forging alliances can speed up the growth of your business. Also, it’s an easy way to build a stronger base and image for the business.
Professional and Well-organized.
Just imagine a good number of collision centers in your city. All within a fifty-mile radius of each other. As a group, your competitiveness is well enhanced. Suddenly, you’re not left to slug it out alone. Your business thrives in the geographic market. This alliance of body shop owners is transformed into a professional and well-organized group. Your cracks and shortcomings are also less visible. The collision centers unite and complement each other. Missing links are filled effortlessly.

More Business Opportunities.
An alliance creates more business opportunities. As a result, your business experiences an increase in market share and sales. Thanks to an alliance, businesses that might have looked to M.S.O for their services, patronize you. Also, alliances forge friendships. And it’s common knowledge that friends send you business; enemies don’t.
Shared Business Risks.
No matter what kind of collision center you own, chances are it differs in many ways from its closest competitors. You’ll be taking more risks against than with them. Some customers will be right for you while others will prefer someone else. This won’t matter when you get to know your fellow body shop owners. You can do this through networking at business or association events. The most important thing is earning their trust and mutual respect.
In conclusion, an alliance possesses a competitive advantage. This can only benefit your business in the long run. With the alliance, you needn’t worry about the M.S.O.

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