What does your shop appearance say about your brand?

What does your shop appearance say about your brand?

As an entrepreneur or manager of a business, the cleanliness of your shop is probably not the first thing that comes to mind each day. Having a clean shop is a major cornerstone when it comes to running a successful Collision center. However, most shop owners take notice of such things only when they get completely out of hand.


This is why it’s so critically important to make sure your offices are regularly cleaned and maintained in order to ensure that your clients & employees have a healthy and safe environment, and insure your employees are productive while also leaving a good impression on business partners and potential customers.


However, leaving a good impression on potential clients or future employees come down to your role as a business owner or manager as well. In order to retain both clients and employees, you need to put in your best efforts in order to satisfy both sides. This is especially true when you are welcoming a potential new customer. What they see at the start will form their opinion about your company.


You customer first impression counts

A clean and organized parking lot will get your potential customer to park and go inside your office. A clean and odor free office is appealing and more importantly welcoming to any potential clients. It instills confidence and creates trust from the very beginning and leaves the clients with the impression of efficiency and strong attention to detail. Dirty floors or smudgy tables, on the other hand, tell your potential clients that you lack the necessary professionalism to take care of their vehicle.


When it comes to the mind of the average customer, a clean work environment implies superior, quality services. And it doesn’t matter what type of work you’re preforming, A potential customer will most certainly be judging your entire company based on how your office looks and feels, and that includes any services you might be offering. Don’t let a messy work environment result in a potential customer walking away before you even have the chance to speak with them.


Shop owners and Managers face a real challenge on finding and keeping the best of the best employees Most employees consider their workplaces as a second home and as such, you need to focus your efforts on keeping it clean and safe. By keeping the work environment well-maintained, you’re allowing your employees to be productive, efficient, and more importantly, happy.


Considering employees that work in the collision repair industry spends around 8 hours a day in the workplace, you want to make sure that your workers are comfortable & safe while doing their jobs.


Employees are a direct representation of your brand and business. Companies are using their employees as a marketing tool. They talk about their work with their friends and families and promote services they’re working on using various social media platforms. If your employee is unhappy or dissatisfied with their work environment, they are less likely to participate in any type of business-related promotion. Not to mention that their productivity drops significantly when they’re working in a messy and unclean workplace.


Air quality is another factor which greatly influences the workspace performance, as well as the health of your employees remember it’s their second home.


A properly organized cleaning schedule is extremely important. It outlines all the specific work that needs to be done, as well as any responsibilities the company and its employees might have during the cleaning process. Any specific tasks need to be clearly specified and all concerns vocalized. The complaints need to be handled immediately and proficiently by your janitorial staff or the cleaning company.


A clean and sanitized shop signifies a level of professionalism and tells potential customers that you care about your company and your employees. A happy employee is a productive employee, and as such, leaves a far better impression than a worker who has to deal with a messy shop and unhealthy work environment. This is particularly important, as more and more companies are using their workers as a way to promote their services. By keeping the work environment clean, you’re ensuring that your employees are healthy and productive and ready to serve the needs of any client that walks through your doors.

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